Introduction to On Cloud Shoes
On Cloud Shoes, commonly referred to as On, has taken the running and lifestyle footwear market by storm since its inception in 2010. Founded by former professional athlete Olivier Bernhard, along with David Allemann and Caspar Coppetti in Switzerland, this innovative footwear brand is renowned for its distinctive design and unique technology that promises a remarkable running experience.
But who actually owns On Cloud Shoes? In this article, we will explore not only the ownership structure but also the company’s evolution, its commitment to sustainability, and how it’s captured the hearts of athletes and casual wearers alike.
Ownership Structure of On Cloud Shoes
On Cloud Shoes started as a privately-owned company, but as its popularity surged, it attracted significant investment from various sources. In recent years, On became a public company, launching an IPO in September 2021 on the New York Stock Exchange under the ticker symbol “ON.” This move was a strategic decision that allowed the brand to raise capital while maintaining its innovative edge in the competitive footwear market.
Investors and Key Stakeholders
As of the most recent reports, the brand’s majority of shares are held by its founders and early investors. Major backers include a blend of Swiss investors and a few venture capital firms that have recognized the brand’s potential in the performance and lifestyle footwear segment.
The Unique Technology Behind On Cloud Shoes
One of the standout features of On Cloud Shoes is their patented CloudTec® technology, which is designed to provide support and comfort during running and everyday wear. This technology includes a unique cushioning system made of a lightweight material that adapts to your foot’s movements, providing a smooth transition from heel strike to toe-off.
Why Athletes Love On Shoes
Many professional athletes have chosen On shoes as their footwear of choice due to the innovative design that enhances performance. The combination of cushioning and responsiveness allows them to train harder and recover faster.
Real-World Experience: Athlete Testimonials
For example, World Champion Triathlete, Jonny Brownlee, has praised the comfort and efficiency of the On Cloud shoes, stating that they have significantly improved his performance during competitions.
Product Highlights: Popular On Cloud Shoe Models
On Cloudstratus
The On Cloudstratus is designed for runners looking to cover longer distances. It features dual-layer CloudTec® for maximum cushioning and a two-layer Helion™ foam for better energy return and responsiveness.
On Cloud X
The Cloud X model is known for its versatility. It provides a snappy response for running and is stylish enough for everyday wear. Customers praise it for its stability and comfort during various physical activities.
Comparison Table of Popular Models
| Model | Cushioning Technology | Best For | Price Range |
|---|---|---|---|
| On Cloudstratus | CloudTec® & Helion™ foam | Long-distance running | $170 – $190 |
| On Cloud X | CloudTec® | Versatile use | $140 – $160 |
Pros and Cons of On Cloud Shoes
Pros
- Innovative cushioning technology for superior comfort.
- Lightweight design suitable for running and casual wear.
- Stylish aesthetics appealing to a diverse range of consumers.
- Proven performance among elite athletes.
Cons
- Higher price point compared to traditional running shoes.
- Some users report a break-in period.
- Limited availability in physical retail stores.
Case Studies: On’s Impact on Running Community
Case Study 1: On Cloud Shoes in Marathon Training
Consider the story of a local running club in New York City that incorporated On Cloud shoes into its marathon training program. Over the course of several months, members reported fewer injuries and improved race times after switching to On footwear, demonstrating its effectiveness in endurance training. This mirrors the findings of a study published by the National Institutes of Health on the significance of footwear in performance and injury prevention.
Case Study 2: Casual Users Finding Comfort
Another case involves office workers who started wearing On shoes during their daily commutes. They reported increased comfort throughout the day, leading to higher productivity levels and less fatigue—a crucial factor in today’s fast-paced work environments.
Tips for Choosing the Right On Cloud Shoes
Identify Your Foot Type
Understanding your foot type is essential when selecting the right model. Whether you have flat feet, high arches, or neutral arches, On provides recommendations for the best fit.
Consider Your Primary Use
Do you plan to use them for running, walking, or casual outings? Identifying your primary use will help narrow down your options and find the most suitable model.
FAQs about On Cloud Shoes
1. Are On Cloud Shoes worth the price?
While On Cloud Shoes are priced higher than many competitors, users often cite durability, comfort, and performance as justifications for the cost.
2. How do I find my correct size for On shoes?
It’s advisable to refer to On’s official sizing guide, as sizes may vary based on shoe design. Measuring your foot and comparing it against their chart can ensure a better fit.
3. Can I wear On Cloud Shoes for everyday use?
Absolutely! Many users wear On shoes for both running and casual activities due to their stylish design and comfortable fit.
4. What is the warranty policy for On Cloud Shoes?
On offers a two-year warranty on manufacturing defects, which provides peace of mind for customers regarding their purchase.
5. How do I care for my On shoes?
It’s recommended to clean them with mild soap and water and allow them to air dry to maintain their shape and functionality.
6. Do On Cloud Shoes run true to size?
Most users find that On shoes run true to size. However, trying them on in-store or checking specific model reviews online can help ensure accuracy.
7. Are On Cloud Shoes good for running marathons?
Many athletes, including marathon runners, endorse On shoes for their cushioning and support, making them a popular choice for long-distance running.
8. Where can I buy On Cloud Shoes?
You can purchase On shoes directly from their official website, authorized retailers, and select online platforms. Be cautious of counterfeit products when shopping outside of trusted sources.
9. How do On Cloud shoes compare to other brands?
On shoes are often compared to brands like Hoka and Brooks for their unique technology and comfort levels. Each brand has its strengths, so personal preference plays a significant role.
10. Can I use On Cloud shoes for walking?
Yes, On shoes are very comfortable for walking, making them suitable for daily wear and casual outings.